Fractional CMO services for Food and Beverage and Fast Moving Consumer Goods startups and scaleups.
Our expertise ensures that your brand stands out amidst the competition, making a lasting impact that resonates with your audience and that you have a strategic plan, always thinking two steps ahead.
Our Experience
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Identity:
Crafting tight brand guidelines, tonality and messaging to help your food or beverage brand stand out and make a lasting impression.
Positioning:
You're in a competitive space, we ensure unique value propositions and positioning statements to be disruptive.
Storytelling:
Humans love a good story, we make sure your brand's is the kind that is told over and over again.
Strategy:
Leverage consumer insights, data mining, competitive analysis, and target audience segmentation for a competitive advantage.
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Market entry strategy:
Spark your brand's growth with strategic plans for launching new products into new markets such as the natural channel.
Go-to-market planning:
Create detailed plans, including marketing mix strategies, launch timelines, and geographical expansion plan.
Channel strategy:
Develop effective channel-specific strategies for distribution, sales, and marketing.
Pricing strategy:
Establish pricing based on market analysis, cost structure, and consumer willingness to pay.
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Campaign planning:
Lead the development of integrated marketing campaigns across multiple channels.
Creative brief development:
Create comprehensive creative briefs to guide creative teams in developing effective marketing materials.
Campaign execution:
Manage the execution of campaigns, including media planning, content creation, and measurement.
Campaign optimization:
Continuously monitor and optimize campaigns to achieve desired results.
Campaign measurement:
Develop key performance indicators (KPIs) and tracked campaign effectiveness.
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Trade marketing:
Develop and execute trade marketing programs to drive sales and distribution.
Sales enablement:
Provide sales teams with the tools, training, and support needed to be successful.
Channel marketing:
Develop marketing programs for specific channels, such as natural channel, e-commerce, or DTC.
Field marketing:
Managed field marketing activities, including events, promotions, and in-store marketing.
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Marketing team leadership:
Manage and mentor marketing team, providing guidance, coaching, and development opportunities.
Marketing budget management:
Manage marketing budgets, ensuring efficient allocation of resources and ROI.
Marketing vision setting:
Leading the team with a north-star, aligned with company-wide vision.
Cross-functional collaboration:
Work closely with other departments, such as sales and finance, to achieve business goals.
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Hispanic:
Understanding of acculturated and unacculturated Hispanic shoppers and consumers and ability to tailor plans to these groups. Spanish fluency on the team from a first-generation American.
LGBTQ+
Understanding of LGBTQ+ consumers and ability to tailor plans to resonate with (or not alienate) these groups.
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Experience and network in multi-geography
North America - intimate understanding of retail network and consumer behavior
Latin America - understanding of nuances between markets, languages and geographies.
Europe - understanding of similarities and differences as well as unique EU challenges.
Asia/Middle East/Africa - prior experience expanding brands into these regions.
Global brands:
Skilled at translating brands from one geography to another.
Skilled at building truly multi-geography/global brands ensuring appeal across markets.
Half-Day Workshop
You have a pressing marketing issue to solve? Let’s figure it out! This is a one-time deep dive to help you solve a problem or do an audit of where your business is struggling and how might we set you on your way.
The output is a Marketing strategy to solve your most pressing issue. 3-4 week sprint.
Engage
De-facto Marketing leader for your organization. Development of strategy and leadership of deployment. Regular (even daily) connects and oversight of the marketing function. Member of the executive leadership team and the marketing team lead and talent developer.
Grow long-term with the least financial risk.
90-day minimum commitment.
Advisor
After a half-day workshop or an engage sprint, we can evolve into an advisor relationship to help keep the marketing agenda on track via sprint planning calls 2X a month, critical moment triage and unlimited email correspondence.
Keep the strategy that is in place running smoothly. 90-day minimum commitment.