Most emerging brands struggle with efficient use of marketing spend.
But you don’t have to.
Classically-trained Marketers to solve any challenging marketing situation, taking out the guess work and the agency markups.
The Fractional CMO for emerging Food and Beverage and Fast Moving Consumer Goods brands.
Rich Rodríguez-Mahé is a classically-trained Fractional CMO with nearly two decades of impactful experience at PepsiCo and Frito-Lay, Rich specializes in optimizing product-market fit and marketing strategies for Food and Beverage companies.
Having worked on brands from $1 million in retail sales to a portfolio of better-for-you brands with sales of $1 billion, Rich thrives in the intersection of innovation and high-growth.
At Frito Lay North America, Rich led the successful relaunch of Sunchips and revamped Smartfood Popcorn, driving substantial sales growth and enhancing brand visibility. His strategic retail plans boosted Frito-Lay's better-for-you brands by 9% in just one year. Rich has collaborated on high-impact campaigns with global icons like Lionel Messi, David Beckham, and Peyton Manning, showcasing his brand-building expertise.
Rich also helped pioneer a groundbreaking PepsiCo-backed venture in the direct-to-consumer space, making it the company's largest business in that sector. His innovative solutions gave way to Gatorade's Gx pods, demonstrating his ability to drive lasting impact.
With experience expanding brands globally and fluency in Spanish and French, Rich is a proud Cuban-American based in Miami, FL. He holds an MBA from Rollins College and a bachelor's degree in Marketing from the University of Miami.
When not strategizing for clients, Rich enjoys quality time with his family, biking, and playing soccer on the beach.
Connect with Rich on LinkedIn
What we bring:
Reliability
We’re responsible for all your marketing outcomes. You’ll see regular reports on what’s happening and the plan ahead so you can focus on other aspects of the business.
Collaboration
We bring a collaborative style to build culture in your marketing organization and a single point of contact that will be a member of your leadership team.
Network
We leverage years of experience to bring the best agencies, freelancers and creatives together solve the biggest marketing challenges your brand faces.
