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A Fractional CMO and Strategic Marketing Consultancy Built by Big-CPG Veterans

átomos is a boutique consultancy providing strategic marketing and embedded Fractional CMO leadership — working inside your business to align teams, lead execution, and drive growth.

What is a Fractional CMO?

A part-time Chief Marketing Officer that runs your marketing team and is responsible for all marketing outcomes.

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Table that compares Fractional CMO to Consultants and Agencies showing only Fractional CMO is embedded in the team, has flexible duration, doesn't require full-time, represents the company and leads the team

How átomos Works Inside Brands

Focus on What Matters

We deliver pragmatic and strategic solutions, rooted in real-market experience, reducing risk.

Work Inside The Business

We embed to lead alongside your team, not from the sidelines, to impact the business daily.

Own The Outcomes

We don’t just advise—we stay through
implementation to ensure projects get done
and drive impact

Trusted by CPG Leaders

Mayawell Logo in grayscale
Patron Tequila logo
Sauvé Logo Grayscale
Blue Monkey Logo in grayscale
Chifles Logo
YZY Fragrances Logo
Emma's Chips Logo Grayscale
Circle K Logo Grayscale

Our Work

A bag of Original Chifles Chips open laying down and spilling out on green background

Chifles: Restoring Growth at a $50MM Category Leader

Learn how átomos used big-CPG playbooks to help Chifles, America’s #1 Plantain Chip, restore growth.

  • Brand Strategy

  • Visual Identity System

  • Packaging

  • Positioning

  • Consumer Insights

  • Trade Show Activation

  • Retail Expansion

  • Annual Planning & Quarterly Planning

Blue Monkey Watermelon Juice and Blue MOnkey Organic Coconut water on a dark wood table

Blue Monkey: Relaunching a Tropical Juice Icon

Learn how átomos has guided Blue Monkey through relaunch, branding, packaging, website, Expo West and more.
NEW IMAGE COMING SOON

  • Brand Strategy

  • Brand Redesign Inclusive of Packaging

  • Consumer Insights

  • Positioning & Messaging

  • Sell Decks

  • Trade Show Activation

  • PR & Digital

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Emma’s: The Birth of an Indulgent Treat

Learn how átomos partnered with Emma to help her to launch the most delicious simple pleasure - more to come once launched!

  • Brand Strategy

  • Visual Identity System

  • Packaging

★★★★★ 5.0 on Google

Trusted by founders and operators of growing CPG brands

átomos main logo in slate. átomos, also known as átomos strategic marketing or atomos strategic marketing is a fractional cmo and strategic marketing consultancy run by big-cpg veterans - they help founders and brand leaders with their marketing

ah·toh·mus (noun)


In Spanish átomos means atoms, the basic building blocks of everything.

Our work connects the brand, strategy and execution to spark growth from within.

Only 1% of atoms are matter. The other 99% is energy — and that’s where we operate.

átomos Leadership Across the Marketing System

a diagram showcasing the different areas átomos strategic marketing helps out with such as branding, positioning, insights, brand marketing, performance marketing, design and packaging, data analysis and strategy, dtc, ecommerce, shopper marketing,

Our responsibility is not to execute every function — it’s to ensure the entire system is aligned, resourced, and moving in the same direction.

We lead across brand, insights, marketing, and go-to-market —
connecting teams and partners so execution stays focused and coherent.

Execution is handled by teams and partners. We provide direction, oversight, and accountability.

How átomos Shows Up - Our Core Values

Connect What Counts

We bring together the right people, insights, and ideas. Because real growth happens when the right connections spark.

Clarity is Kind

We speak plainly, decide decisively, and share truth early. Clear communication builds trust and moves brands forward faster.

Lead with Wisdom

We draw on proven experience, tested playbooks, and real data to guide teams with confidence and intention. Because we’ve been there.

Focus on Impact

átomos team walking together - showing four people walking: Tania Peck, Cedric Mahe-Rodriguez, Rich Rodriguez-Mahe and Yamile Elias

We prioritize work that drives real results.
No noise, no wasted effort, only the actions that deliver results.

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Let’s See If This Makes Sense

Every engagement starts with a focused conversation about your business, your challenges, and whether embedded leadership is the right next step.

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